A new way to shop your favorite beauty products and discover underrepresented brands.
JOIN THE WAITLIST
Ilewa, derived from "ile ewa," means beautiful home. We are the one-stop shop designed to transform the way you experience beauty retail.
We make it simple to buy from your current favorite brands while confidently discovering new ones that truly align with your needs.
We're dedicated to making shopping easier: enjoy a seamless checkout system, a rewards program that pays you for shopping, and curated sample selections of fragrance, foundation, and concealers to ensure you find your perfect match every time.
Ilewa is where authenticity meets ease. Welcome home.
Discover what your beauty says about you. Take a breath and begin.
Be the first to explore Ilewa, meet new brands, and earn rewards every time you shop.




















Ilewa is a beauty platform that connects you with trusted Black-owned brands through one seamless shopping experience.
You’ll get early access, exclusive product drops, and first entry into our rewards program when we launch.
We’re preparing our first collection of brands and will open access to waitlist members first.
No. Ilewa is for everyone who values inclusion and wants to support diverse founders and authentic beauty.
We offer curated sample selections for complex categories like foundation, concealer, and fragrance, ensuring you can try before you commit and make confident purchases.